How Turbie Twist increased conversion on Amazon by 44% with Cohley

Relying on In-House Resources Won’t Scale With You

Turbie Twist, an iconic brand known for its super-absorbent hair towel specially designed to twist and stay perched atop the head, needed a solution to generate authentic and relatable user-generated content at scale to fuel its eCommerce & social media strategy. Having previously attempted to address these content needs in-house, Turbie Twist knew it needed a scalable, tech-based solution.

Scalable Creative for Ecommerce Is Possible with Cohley’s Visual Asset Briefs

Turbie Twist partnered with Cohley to generate diverse user-generated content at scale through Cohley’s Visual Asset Briefs. The brand continues to rely on Cohley because of its ability to quickly generate on-brand creative assets from a vast marketplace of diverse content creators. All Cohley content is brand-owned in perpetuity, which means that Turbie Twist is able to activate the assets wherever they choose without legal concern.